Building Customer Culture in your Health and Fitness Business – Adidas Runbase

Posted by | January 22, 2011 | Marketing Insights | No Comments

We’re always on the lookout for great health & fitness ideas and love to share them with you – great for inspiration & it may just spark that next great idea or improve your customer ethos.

One of our team members came across this gem – Adidas has designed a concept store in Tokyo, Adidas Runbase that allows runners to ‘try before they buy’, effectively turning the whole city into a gym!

“Runners can drop into the ‘base’ before work, rent one of the 248 lockers provided, borrow cutting edge Adidas equipment shoes and clothing, and then hit the streets. Adidas Runbase also features 16 shower cubicles, so Tokyoites can freshen up afterwards!”

Can you provide a similar level of customer culture in your business?