Fitness Australia launches industry’s first major consumer awareness campaign

Posted by | October 19, 2010 | Industry Associations | No Comments

Congratulations to Fitness Australia who have just launched a national advertising campaign “Exercise, your life needs it!”. The campaign kicked off on the 10th October in five of Australia’s major cities, airing on Channels 7 and 9 for a 5 week campaign blitz.

In addition to TVC’s, the campaign will be supported by bus advertisements educating the public about making the right choice of a fitness provider when they start exercising, but also highlights the importance of checking whether their gym or trainer is Registered with Fitness Australia.

Fitness Australia have also pulled together a consumer website supporting the “Exercise. Your life needs it!” message which includes features to search a local area for Registered providers and check by name and location if their Trainer or Instructor is Registered.

On the new website there’s some great information regarding the benefits of using registered business and health professionals.

Benefits of using a Registered Personal Trainer

Benefits of using a Registered Fitness Business