Pay-as-you-go gym offers no-frills workouts. One for the future?

There’s been an abundance of 24 hour gyms open up over the last 18 months, but there’s a new entrant over in the UK that are bringing a new model to the fitness industry, Pay-As-You-Go Gyms.

With a focus on building strong brand equity around their minimalistic gym offering, providing no-contracts, low gym fees, and focusing on what customers use rather than the luxuries commonly associated with many health clubs, this model may very well have found its place in the fitness industry.