Think differently about your brand experience.
The most successful health and fitness professionals feel passionately about their work. They pass their passion along to their clients. If you’re excited about improving the lives of your customers, make that a part of your brand. Every day, every time you interact with a client, give them insanely great client experiences. Send them home motivated to make changes in their lives, make them want to exercise between appointments. Show them the way that proper eating affects their overall health. All of these things benefit your customers and benefit your brand – and passion motivates a business!
A health and fitness business needs to generate buzz. Buzz pulls in customers. However, customers remember the way they were treated long after they remember the hype. Client inspiration lasts when they believe in the program. Customers believe in the program largely because they believe in the person who runs the program. Giving clients the experience they deserve day in and day out takes a lot of energy and highly successful health and fitness instructors generally deliver superior customer service day in and day out. Success like this is no accident, it is the result of careful planning. (Tip: effective personal training software makes planning for success easier).
The best customer service experience makes clients feel special. They don’t necessarily have to feel pampered and even some of today’s most successful health and fitness programs are stripped down to the basics. The exercise areas are lean with a minimum of fancy equipment. Still, their proponents swear by the methods and are extremely loyal to the brand. This devotion grows, in many cases, when clients feel their instructors are truly interested in them. The teachers are on time for appointments, enthusiastic at every meeting and remember the clients as individuals. Enthusiasm comes from within, punctuality and personalised services can be aided by your business processes and systems.
The health and fitness business has become increasingly competitive. You have to do something to set yourself apart from the pack. Following the latest exercise trend will only get you so far and last so long. Instructors who are successful over the long haul have developed a personal brand and many of these brands depend on the energy and enthusiasm of their creators. To stand out, you have to kick it up a notch. Offer something other brands don’t. In a crowded landscape, superior customer service puts your business a step ahead of the crowd. Are you ready to create and deliver insanely great customer experiences (consistently!)?