It’s great to hear health and fitness bodies recognising and getting behind technology in the business place. A recent blog “Can technology give you your life business back?” from Robert Barnes at Fitness Australia outlined the emerging trend of social media, mobile technology and cloud computing and challenged fitness professionals to embrace technology as a way of reducing costs and enhancing productivity and profitability from their business.
Not having enough time to manage their business is a common complaint of health and fitness professionals. Things like marketing, invoicing, client management and business reporting are tedious but all important to the success of any business. However as society gets more tech savvy there are a lot of software products out there to help. Not only are there social media tools like Facebook, Twitter and LinkedIn but also business management systems such as inForm.